Contact Social Media Club Sydney for event and ticket information.
Monday, June 15, 2009 from 6:30 PM - 9:30 PM (GMT+1000)
The second event from Social Media Club Sydney is sure to generate enthusiastic debate and discussion around these key strategic issues:
· Can the traditional brand agency offer any value in social media?
· Does a digital agency own the territory for social media because most interaction is online?
· What value can a social media specialist agency offer?
· Why is social media important now for PR? Should PR agencies own social media?
· What role can consultants play? Are consultants hired by agencies or by clients directly?
· What would happen when all the agencies are hired by the same brand to work on a social media campaign? Where is the delineation of roles and responsibilities?
· Who can actually make money from social media? Can you charge for social media expertise?
· Can brands just do it themselves by hiring a community manager?
· Are there brands that should not be doing social media? Why / why not?
· Are there any Australian brands doing social media effectively by themselves?
· Is there a point in the social media timeline that clients/brands need to take over the social media relationship with the customer / potential customer?
The structure of the event will be a panel discussion, with a question and answer format, and then questions from the audience and Twitter stream. The event will be filmed for later podcast.
The discussion will be chaired by Tim Burrowes of mUmbrella.
Speakers include:
Erik Ingvoldstad– McCann Sydney - integrated agency
Iain McDonald – Amnesia Razorfish - digital agency
Geoffrey Emerson - Zing PR – B&T PR Agency of the Year 2008
Stephen Collins – AcidLabs – social media consultant
Karla Courtney - Online Editor Qantas Travel Insider - social media client
The Sydney chapter of Social Media Club, a group created for the purpose of sharing best practices, establishing ethics and standards, and promoting media literacy around the emerging area of Social Media.
This is the beginning of a global conversation about building an organization and a community where the many diverse groups of people who care about Social Media can come together to discover, connect, share, and learn.
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